Supreme are known for their elaborate collaborations with some of the world’s biggest brands from Louis Vuitton to North Face, from Everlast Boxing Gloves to Kermit the Frog. There really is no limit for the skating brand, for who they choose to work with, and will probably forever surprise us with their choices.
For a clothing brand, joining forces with a luxury sports car company could be considered an unusual collaboration; however, both companies have a comparable place in their different markets. This makes the two companies the perfect partners for a collaboration, as the value and hype built around both their products are quite similar. Collaborating with companies in a different market is a smart move, as can open up a brand to a whole new audience (possibly why Supreme is the No. 1 leading brand for streetwear).
The collaboration consists of a range of clothing and products including the hooded work jacket, short-sleeve shirt, hockey jersey, coveralls, T-shirts, a beanie, and skateboard decks.
The colour scheme for this line includes lime green, bright orange and black which are all traditional brand colours of some of Lamborghini’s most famous cars.
The new collaboration for Spring 2020 dropped on 4th April in Japan. For people in other countries, the capsule is available online, as many stores are closed worldwide due to the corona-virus pandemic. You can view the entire range on Supreme’s website.